Mariam Musa Signs With HLD Talent After Building Nearly Two Million Social Media Followers
Presenter, creator and social media personality Mariam Musa has signed with HLD Talent.
Mariam Musa signs with HLD Talent after building a large social media audience and presenting major digital projects.
Musa, who was previously represented by Insanity, has established herself as a prominent online figure with sizable followings across social media. The former winner of the 2018 Love Island spin-off Survival of the Fittest has built a strong audience through content focused on the realities of modern life.
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Her growing influence has helped her attract close to two million followers across social media platforms. Alongside her content creation work, Musa has taken on presenting roles, including hosting TikTok’s live coverage of The King’s Trust Awards. She also fronted Channel 4’s documentary exploring the world behind TikTok Shop.
Earlier in her career, Musa was a member of the winning girls team on Survival of the Fittest.
Commenting on the signing, Emily Hibbert, HLD’s Director of Talent, praised Musa’s connection with her audience.
“Mariam is a creator, presenter and storyteller who has built a loyal and highly engaged community through her warmth, honesty and ability to make people feel like they’re catching up with a friend,” said Emily Hibbert, HLD’s Director of Talent.
“Whether she’s sharing the realities of motherhood, fashion and beauty favourites, life updates or the moments in between her content resonates because it’s genuine, relatable and always delivered with her signature humour and charm. Her followers trust her because she never shies away from being herself, creating a space that feels authentic, welcoming and uplifting.
“From content creation and presenting to brand partnerships and events, Mariam brings authenticity and professionalism to everything she does. We couldn’t be happier to have her join the HLD family and are excited to be part of the next chapter of her journey.”
Through the agreement, Musa joins a roster at HLD that also includes GK Barry, Shakira Khan and The Famileigh. HLD is the female-led agency founded by Hannah Holland.
