Dua Lipa Files $15 Million Lawsuit Against Samsung Over Unauthorized Image Use
Dua Lipa has launched a $15 million lawsuit against Samsung, alleging the global electronics manufacturer used her likeness without authorization to market televisions.
Dua Lipa sues Samsung for $15 million, alleging unauthorized use of her image on TV packaging and false endorsement claims.
The complaint, filed Friday in the Central District of California, accuses Samsung of “copyright infringement, trademark infringement and violation of her right of publicity in order to obtain redress for the massive, continuing, unauthorized commercial exploitation of her valuable image and likeness.”
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According to the filing, the singer claims Samsung used a copyrighted photo of her taken backstage at the Austin City Limits Music Festival in 2024. The image was allegedly featured on packaging for multiple Samsung television products beginning in 2025.
“Recognizing Ms. Lipa’s notoriety and goodwill, Samsung used a copyrighted image of Ms. Lipa without authority or license and prominently featured it on the front of cardboard boxes containing Samsung manufactured televisions for retail sale,” the suit states.
The “Levitating” artist further alleges that the company continued profiting from her image despite demands to stop using it. The lawsuit describes Samsung’s response to those objections as “dismissive and callous.”
The complaint also argues that consumers may have been misled into believing the singer endorsed the televisions, despite no agreement existing between the parties. To support the claim, the filing references comments shared on X and Instagram from customers reacting to the packaging.
“I wasn’t even planning on buying a tv but I saw the box so I decided to get it,” one comment read, while another consumer allegedly posted they would “get that tv just because Dua is on it.”
The lawsuit concludes by emphasizing that the singer never approved the campaign or had any involvement in how her image was used.
“Ms. Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever. Ms. Lipa did not allow and would not have allowed this use,” the suit states.
