Atlanta Teen Knowa De Baraso Launches iHeart Podcast 'Now You Know,' Connecting Gen Alpha to Leaders, Influencers, and Trending Culture
Atlanta-based youth media prodigy Knowa De Baraso has expanded his presence from political punditry to pop culture with the launch of his weekly podcast, Now You Know with Knowa De Baraso. Partnering with Reasoned Choice Media and iHeart, the series premiered July 30, featuring former Real Housewives of Potomac star Mia Thornton and artist Incognito. Hip hop icon Macy Gray and comedian Roy Wood Jr. have also joined discussions that intertwine public issues, entrepreneurship, Black empowerment, and personal anecdotes.
Courtesy of Knowa De Baraso
13-year-old Knowa De Baraso launches “Now You Know” podcast, merging politics, pop culture, and celebrity interviews to engage Gen Alpha audiences.
Kerri Phox/The Atlanta Voice
De Baraso, who gained national attention at the 2024 Democratic National Convention in Chicago, is celebrated for blending political insight with youthful candor. His viral exchange with MyPillow CEO Mike Lindell, where he challenged baseless voting claims with the now-famous line, “So your source is, ‘Trust me, bro?’” propelled him into mainstream media, including appearances on NBC’s Late Night With Seth Meyers and The Breakfast Club podcast.
At just 13, De Baraso demonstrates a unique ability to make complex issues relatable to younger audiences. He emphasizes that Now You Know is not purely political, stating, “It will not be a 100% politics-focused podcast. There will be a lot of politics with a pop culture background as well.” His goal is to inspire engagement from Gen Z and Gen Alpha without making civic participation feel like homework.
Angela Rye, activist and Reasoned Choice Media leader, highlights De Baraso’s exceptional insight, saying, “Knowa is young but wise beyond his years. I am encouraged by his interest in the political process and what our collective obligation is to change it for our good.” De Baraso’s involvement in politics began after attending a rally led by Stacey Abrams, and he continues to encourage young Americans to engage in upcoming elections, including the 2026 midterms.
When not producing content or hosting interviews, De Baraso enjoys typical teenage hobbies such as playing Roblox and staying current with movies and media trends. His approach exemplifies how entertainment and civic engagement can intersect, creating a bridge between celebrity culture and meaningful discussions that resonate with younger audiences.
De Baraso believes connecting with young people through relatable voices is crucial for fostering informed future voters. “Podcasts like mine will get people out to vote. Listening to entertainment voices and getting their young audiences engaged is going to be great and very crucial in the next election,” he says.
