Billboard royalty in the making: The Gallardo sisters take over L.A.'s skyline
Traffic in Los Angeles has always offered drivers ample time to glance at the ever-changing landscape of billboards lining the freeways. For years, one face has been nearly impossible to miss: Adriana Gallardo, the CEO and founder of Adriana’s Insurance. With her unmistakable blond hair and signature phone-hand pose, Gallardo has built a marketing empire that now rivals the city’s entertainment giants. But just a few exits down the 10 Freeway, another familiar face is rising — that of her sister and onetime business partner, Veronica Gallardo. ' Adriana Gallardo. ' Jen Rosenstein Their story unfolds like a Hollywood script. It begins with an undocumented border crossing, progresses through financial hardship and entrepreneurial grit, and culminates in a sister-versus-sister standoff that’s captured the imagination of Southern California. Both women have emerged as cultural figures in the Latino community, using billboards as battlegrounds and their own liken...